Modern Business Integration

Running an efficient business of any size is a difficult matter. Even small businesses require hundreds or even dozens of marketing, business, and operational applications to function.

The applications must function seamlessly to facilitate the outcomes which are most important to the business. This is the purpose of business integration, which is focused on connecting and empowering all participants in an ecosystem to function effectively as a unified unit.

The most important aspect of a successful business integration is right design from the beginning. All too often, integrations are developed in the way that makes it hard to change the design. These poor design choices can result in a system which is difficult to maintain and manage, and can be costly to run.

In the past, business integrations were primarily focused on integrating IT software and systems like ERP and CRM solutions. This type of integration, called application integration, is usually done through APIs or other software to facilitate connectivity between systems. These kinds of integrations are usually limited in scope and require an entire technical management team at the site to maintain and manage.

The key to success in modern business integration is a more comprehensive approach that is focused on integration of business services. This is achieved by mapping the required business functions to the appropriate technology. It also involves the creation of the required elements of integration such as connectors data mappings, connectors, and an efficient testing and deployment procedure in a controlled environment. Then, a monitoring and optimization process is put in place to ensure the business integration is meeting its objectives.