The Lego Company History

The Lego company was founded by Ole Kirk Christiansen, a carpenter from Billund, Denmark. He began making wooden toys in 1932, but his company struggled during the Great Depression. Christiansen changed the name of the company “Lego,” which is a contraction of the word leg godt (which means “play well” in Danish).

In 1934 Lego adopted plastic bricks to make production sets and the first sets were sold. The company also created an entirely new division named Dakta which would concentrate on educational products.

Throughout the latter part of the 20th century, Lego continued to expand its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and in 1974, the first Lego human figures. Later, these minifigures developed into the model we have today. Lego began to make more sophisticated Lego Technic sets for older children.

Lego launched the World Cup Lego Building Contest in 1987, inviting children to take part. The event took place in Billund and 38 children from 17 countries participated. Lego began creating theme sets in the same year, which were seen as a system within the system. These included Lego Space, Lego Castle and Lego Town (later changed to Lego City) as well as Lego FabuLand. In 1988, Lego released a new line of pirate Legos that featured various facial features and expressions.

In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of the most popular characters such as Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. This was met with mixed responses from fans and critics alike.